TruStage Commercial

The TruStage Commercial is an insurance advertising production filmed at Amelia Earhart Park in Miami-Dade County, produced by Center City Film from Philadelphia. Filming permits were issued in January 2026 by the Miami-Dade County Department of Regulatory and Economic Resources' Office of Film and Entertainment. Amelia Earhart Park, a 515-acre county park in Hialeah featuring lakes, trails, and open green spaces, provides a family-friendly outdoor backdrop consistent with insurance brand messaging. TruStage is the unified brand identity adopted by CUNA Mutual Group in May 2023, consolidating what had been separate enterprise, business-to-business, and consumer brands under a single name. Founded in Madison, Wisconsin in 1935 by credit union pioneers, the company has served the credit union movement for nearly nine decades. The rebrand's initial awareness campaign reached nearly 42 million targeted users, with ad engagement rates five times stronger than projected. TruStage provides insurance, investment, and technology solutions for credit unions and their members across the United States. The Miami commercial shoot represents continued investment in the TruStage brand identity following the CUNA Mutual Group transition, building consumer recognition for a name that is still relatively new in the insurance marketplace.