Find Your Wave

Find Your Wave is a tourism promotion campaign for Miami Beach produced by Letca Films and directed by Chilean filmmaker Javiera Eyzaguirre. Commissioned by the Greater Miami Convention & Visitors Bureau through agency VMLY&R Miami, the spot is part of the broader "Find Your Miami" multi-media marketing campaign positioning Greater Miami as a must-visit global destination. The campaign features cinematic POV cinematography by director of photography Miguel Bunster, capturing Miami Beach's iconic beachside culture -- from bustling beaches, bars, and resorts to emblematic landmarks and nightlife. Executive producers Jorge Jofre and Michelle Jayme oversaw the production, with post-production handled by WholeMilk Studios. Filming took place across Miami Beach and the Brickell district from August through September 2025. The "Find Your Miami" initiative it belongs to has proven effective: Miami-Dade welcomed a record-breaking 28 million visitors in 2024, the highest annual total ever recorded, contributing $22 billion in direct spending and generating $2.2 billion in state and local tax revenue. Eyzaguirre, whose commercial portfolio spans Ford, Samsung, Harper's Bazaar, and Sofia Carson projects, brings a distinctly cinematic eye to destination marketing. The campaign has since expanded with an "It's Where You Belong" accessibility initiative developed in collaboration with Wheel the World.