Myke Towers Music Video

This production captures a music video shoot for Puerto Rican reggaeton and Latin trap artist Myke Towers, one of the most commercially successful Latin music artists of the 2020s. Born Michael David Torres Monge in Quintana, San Juan, Myke Towers is signed to Warner Music Latina and Warner Records, though he retains ownership of his masters -- an unusual arrangement in the Latin music industry that reflects his business acumen. His global breakthrough came with LALA from his 2023 album La Vida Es Una, which reached number one on both the Spotify Top 50 Global chart and Billboard's Global chart. He followed up with the 2024 album LYKE MIIKE. Miami serves as a natural filming hub for Latin music productions, with the city's vibrant nightlife, Art Deco architecture, waterfront settings, and large Latino population providing both aesthetic backdrops and logistical support for Spanish-language content. Towers, who has collaborated with artists including Bad Bunny, Daddy Yankee, Farruko, and Becky G, frequently shoots visual content across Miami and Puerto Rico. His music videos typically feature high production values with cinematic direction, reflecting his crossover appeal to mainstream audiences. As of 2025, Myke Towers has over 35 million monthly listeners on Spotify and his music videos collectively have billions of views on YouTube.