Divided by Design

Divided by Design is HGTV's Miami-based design competition series starring real-life married couple Ray and Eilyn Jimenez, who run rival interior design firms and compete head-to-head for clients in the red-hot Miami housing market. The docu-series premiered August 20, 2025, at 9/8c on HGTV and quickly distinguished itself from the network's typical renovation format by centering spousal rivalry as the driving dramatic engine. Ray, 37, is Dominican and favors a modern eclectic design approach, while Eilyn, 34, has Cuban roots and blends Old World influences with a timeless functional aesthetic. Each episode follows them as they pitch prospective clients with their distinct visions, knowing only one will land the project. The winning designer's process is documented from concept through the final reveal, resulting in transformations that showcase Miami's distinctive style. A running subplot follows the couple's own ambitious full gut renovation of their personal home, adding stakes that go beyond any single client project. For Miami location-spotters, the series films extensively across the city's diverse residential landscape, from sleek Brickell high-rises to lush Coral Gables estates, capturing the architectural variety that makes Miami one of the country's most design-forward housing markets. The Jimenezes bring unapologetic Latino flair to HGTV's lineup, reflecting Miami's multicultural identity through every design choice.